A list of ‘starting’ orders is generated for each session. 
The marketing and sales overhead costs amount to 50 pleuro per week. These are costs such as advertising, promotions, salaries, and other operational costs e.g. The  expenses will be automatically deducted from your bank account every 4 weeks.
The internal administration costs per sales order amount to 100 pleuro. These costs will be automatically debited from your bank account upon creation of the order. Please notice that these costs will also be debited for all starting orders that you will receive.
Historical sales numbers and prices are accessible through the following link.

There are different customers in the game. 

Any orders that are cancelled in mutual agreement with your customers will be put on a ‘marketplace’ in the Game Engine,. On this Marketplace, the orders can be accepted by other factories. A tip: Be fast on this marketplace to get extra revenue!