As a start-up in the LEGO tower business, you will engage in a competitive battle with your industry rivals in this challenging game.
Your company’s performance will be assessed based on four key factors throughout the game: customer satisfaction (1), sustainability rating (2) , revenue (3), and ultimately, the profit achieved at the game’s conclusion (4).
Customer satisfaction reolves around deliveries being ON TIME, IN FULL (So Right Time, Right Quality). The orders will be scored by the customers!
The game consists of multiple rounds, referred to as “sessions.” Each session is akin to a “financial year” in reality.
Importantly, the results of one round will not carry over to the next round. In other words, you will begin anew with each round.
In the game, time flies by quickly, with a week passing in just four minutes. A session lasts for two hours, allowing for an immersive and efficient gameplay experience.
An exclusive invitation has been sent to all team members, providing them with login details to access a digital environment known as the “Game Engine.” Within this digital platform, you will discover the information related to your assigned role and your company. All options in the Game Engine are intricately linked to the game rules, which are comprehensively explained below and on all subsequent pages.
During the game, it is essential to adhere to the rules and regulations enforced by the authorities. Please refer to the guidelines provided by these authorities for a detailed understanding of the specific rules to be followed.
At the beginning of the game, a comprehensive map is provided by the projectcoordinator, illustrating the physical locations of customers, suppliers, and factories. This map serves as a valuable reference for navigating the physical game world effectively.

IMPORTANT INFORMATION, PLEASE NOTICE

Two-Phase Project Structure

This year, the ESCM project has been restructured into two distinct phases to enhance your learning experience:

ESCM 1.0 (Block A): Focus on fundamental supply chain processes and operational experience

ESCM 2.0 (Block B): Full complexity with all advanced rules and strategic elements activated

ESCM 1.0 – Key Modifications and Focus Areas

Primary Objective: OTIF Excellence

Your primary goal in this first round is to master On Time In Full (OTIF) delivery performance. This means delivering the right products, in the right quantities, at the right time to achieve maximum customer satisfaction through operational excellence.

Starting Assets – No Investment Required

Unlike the full game version, you will begin ESCM 1.0 with a complete set of operational assets provided at no cost:

Production Assets:

  • 3 Production Machines (Machine A, Machine B, Machine C)

Transportation Assets:

  • 1 Large Truck
  • 1 Medium Truck
  • 1 Container

Storage Infrastructure:

  • 4 Warehouses equipped with 18 pickwalls

These assets allow you to focus immediately on understanding and optimizing supply chain processes without the complexity of investment decisions.

Customer Interaction Limitations

  • No new tower sales permitted during ESCM 1.0
  • You will work exclusively with the predetermined order set provided at the start
  • Customer email interactions are disabled – customers will not respond to communications
  • Focus remains on fulfilling existing orders with maximum efficiency

Other Rules

All other game rules from the rulebook remain applicable during ESCM 1.0.

ESCM 2.0

In ESCM 2.0, ALL rules will be activated! This includes full asset investment decisions, active customer relationship management, and complete strategic gameplay.